Security Camera Industry Witnesses Robust Growth and Technological Advancements

In the first quarter of 2025, the security camera industry has demonstrated a remarkable growth trend, driven by increasing security awareness and rapid technological innovation. According to data from RUNTO Technology, the online sales volume of domestic security cameras in the first quarter of 2025 reached 7.89 million units, a year - on - year increase of 17.8%, indicating a flourishing market demand.

The market competition pattern of security cameras is taking shape, with leading brands such as Xiaomi, Joaan, Ezviz, and TP - LINK maintaining their leading positions in terms of sales volume. In the first quarter of 2025, the combined market share (CR4) of these four companies reached 42.4%, an increase of 0.8 percentage points compared to the same period last year.

Xiaomi continues to top the online sales chart, accounting for over 20% of both sales volume and sales amount. By continuously investing in research and development and promoting product innovation, Xiaomi has not only consolidated its position in the mass - market but also made significant inroads into the mid - to - high - end market. In April 2025, Xiaomi launched an indoor 8 - megapixel new product integrating HyperOS Connect, local AI, and privacy protection functions, further enhancing user experience.

Joaan, by leveraging multi - camera technology and high - cost - performance products, has successfully penetrated the sinking market. In the first quarter of 2025, its online sales volume accounted for 9.1%, ranking second. Ezviz Network, through the launch of 4G cameras and outdoor triple - camera products, and the deepening of security linkage scenarios for different user groups, has also achieved good market results, ranking third in sales volume. Hikvision, relying on its strong brand influence and engineering security technology, mainly promotes mid - to - high - end outdoor products, ranking fourth in online sales volume and third in sales amount.

In the first quarter of 2025, the retail average price of security cameras on traditional mainstream e - commerce platforms was 216 yuan, a year - on - year increase of 3.7%. In the mid - to - low - end market, the 100 - 149 yuan price segment had a market share of 17.9%, and its sales volume increased by 26.7% year - on - year. With major companies continuing to penetrate the sinking market, this price segment is expected to expand further.

In the mid - to - high - end market, the sales volume of the 250 - 299 yuan price segment increased by more than 80% year - on - year. The average price of 8 - megapixel cameras dropped from 320 yuan in the first quarter of 2024 to 276 yuan in the first quarter of 2025, driving the popularization of high - definition monitoring. In the high - end market above 500 yuan, the sales volume also increased by 57.5%, mainly driven by segmented - scenario products such as Xiaomi's baby - care cameras and Ezviz's TAMO care cameras. The 150 - 199 yuan price segment, with a market share of 30.4% in terms of sales volume, remains the most popular among consumers due to its high cost - performance ratio, meeting the basic monitoring needs of the general public.

Technological innovation has become a crucial driving force for the development of the security camera industry. In the first quarter of 2025, the technological upgrades of security camera products mainly focused on networking methods and battery life. The sales volume shares of 4G cameras and low - power products in the online market reached 16.3% and 14.3% respectively, an increase of 4.7 and 9.2 percentage points compared to the first quarter of 2024.

The application scenarios of 4G cameras have expanded from traditional outdoor use to indoor applications. In the first quarter of 2025, the proportion of indoor products reached 12.6%, and the sales volume increased by more than 20% year - on - year. In terms of low - power products, the PIR trigger solution is currently the mainstream technology, while technologies such as AOV and AOR are emerging, showing great potential for application.

Industry integration is also proceeding apace. In March 2025, Xiaomi and JD.com reached a strategic cooperation, announcing that they will jointly develop low - power and 4G camera products. At the same time, intelligent lock brands such as DESSMANN and LOOCK are also accelerating their layout in the camera field, constructing a home security ecosystem and reshaping the market pattern to a certain extent.

Looking ahead, with the continuous improvement of consumers' security awareness and the vigorous development of smart homes, the market demand for security cameras in China is expected to continue to expand. The industry will also continue to move forward in the direction of intelligence and integration, bringing more advanced security solutions to the market.